WELCOME TO THE OLYMP OF COMMUNICATION!
ZEUS, god of Mount Olympus, thunder and lightning, prevails over the realm of will and might. Because he is our client, we are careful not to enrage him and to always obtain the best for him.
HEPHAISTOS, god of smiths, inventors and metal-workers. He forges ahead to inventively follow the spirit of the times. Inspiration, creativity and skill herald the success of every effective implementation.
APOLLON, god of the sun, sees everything from a higher perspective and thus always maintains an overview. It must be possible to interlink individual strategies while remaining in the context of efficient, integrated communication.
HERMES, winged messenger of the gods and traveller, is constantly on a mission to place our messages on well selected platforms. The positive image of a brand is best and lastingly strengthened by public relations work. Do well, and talk about it.
ARES, god of war. He shows us the competitor’s approach. Well-thought-out attacks are often better than pure defence. In all advertising disciplines, this results in approaches which might previously not have been considered.
POSEIDON, god of the sea, has chosen the realm of feelings as his own. With the right instinct you can always achieve your objectives.Emotions rule our lives and bring us under their spell.
HADES, god of the underworld, commands the realm of souls and the unconscious. Advertising should take exactly this form: at first unconscious, initially we do not notice it at all, and then suddenly we develop a feel for something.
ATHENA, goddess of wisdom, guides our concepts and enables us to develop strategies with sense. From analysis through to strategic implementation, we follow a rational line of thought up to the point where the world of feeling takes over.
APHRODITE, goddess of beauty and love. Each product has its own gloss and statement to make. Design and layout are sometimes every bit as important as the benefit that is to be advertised. The brand can only be a hero if it is appealing.
ARTEMIS, goddess of the hunt, stalks her target with a noiseless tread. As an observer of the target groups, she is inconspicuous, but effective. Her hunting expeditions are always successful.
HERA, mother of the gods, and wife of Zeus. She is never short of a plan and takes what is due her. Often very egotistical, she plots her campaigns for revenge. Hera has taught us cunning and cleverness in negotiating on behalf of our clients.
DEMETER, goddess of fertility. This is not a matter of the short-term sale of a product or of a service, but far more one of the targeted use of a wide variety of measures, thereby establish lasting public affection for a brand.All the hard work proves worthwhile when we then reap the harvest of success.
Jörn Boysen, studied Marketing and TV Production Management in Munich after completing his “A” levels. During his student days, he already spent four years in marketing and editing for ProSieben TV. Once he had completed his studies, he moved on to become a strategic adviser in the advertising industry, where he managed accounts for TV stations such as ProSieben, RTL2, DSF, VH1, and Sat.1 as well as film/media productions, involving various above- and below-the-line measures. In the following eight years, as chief adviser and conceptioner for various creative advertising agencies, he has been responsible for managing international brands such as BMW, Bausch&Lomb, Milch&Honig Kosmetik, Coffee Fellows, Rolf Benz, Mann Mobilia, Wrangler, Take2, Betty Barclay, Oui Fashion, Cazal-Eyewear, Escada and more.
Nadja Weletzky, completed her “A” levels before obtaining her degree in Tourism Management at the College of Tourism and Management in Kleßheim, following several stays abroad in Dublin, London and Paris. She then studied Communication Science and Psychology at the University of Salzburg. Both before and while completing her masters degree, she was already active as a junior contact at an advertising agency, attending to accounts for clients such as Henkel&Söhnlein, Neroli Parfumes, Akzo Nobeland others. She was shortly afterwards to be employed as sales manager for fashion brands such as Boss Sport and Hugo Woman. In the last years she has returned to the advertising industry, where she has been an independent adviser at a creative agency in Munich responsible for fashion and lifestyle brands, until she worked as advertising manager for the luxury magazine doin`fine.